Since his very first job working as a Wardrobe and Marketing Consultant for music ICON Prince, Christopher Demers has played an integral role of identifying, cultivating and nurturing the leaders of cultural movements in Music, Art, Fashion, Advertising, and Media. Whether it be his legendary early work as a Producer/Director with the mother of Avant-garde self-expression, Susanne Bartsch, star of the recent hit documentary on Netflix, Susanne Bartsch: On Top, which garnered the extremely rare 100% rating on “Rotten Tomatoes”, or creating seminal moments in media & culture, such as the still talked about, studied and lectured on, Reebok commercial starring Legendary Basketball Star, Allen Iverson, Hip Hop Star Jadakiss and groundbreaking producer Tone from producing duo  “Trackmasters" 

Demers has always stuck to his belief, that the work he is involved in, produces or directs must do at least one, preferably all of the following things: Shatter pre-conceived notions, disrupt the cultural landscape, move culture forward, and most importantly, provide audiences and consumers alike, with authenticity instead of pretense.

Wes Jackson, Executive in Residence and Director of the Business of Creative Enterprises Program at Emerson College with whom Demers started the Brooklyn Hip Hop Festival at Brooklyn Bridge Park, described by “Jay-Z” as “The most credible festival that Hip Hop has”.  -Jackson describes Demers in his book “Ten Years Fresh: The Story of the BROOKLYN HIP HOP FESTIVAL”.  “I’ll be forever grateful for being introduced to Christopher Demers, one of the most critical people in the development of the Brooklyn Hip Hop Festival”. In a quote that that remains one of Demers’ favorites to this day: “If you are familiar with Sam Greenlee’s book The Spook Who Sat by the Door, that’s who Christopher is.”

In a career spanning Thirty years, Demers has taken risks to create some of the most important and memorable moments in Media and Entertainment. In 2002, despite being courted by Sean “Puffy” Combs to work directly with him on new business development, Demers instead decided to take an executive position at Interscope/Geffen/A&M Records, with then President of Urban Music and Development, Steve Stoute.

The job included not only A&R duties for “Interscope/Geffen/A&M artists, but also several other Contracted Consultancy jobs with three other firms. A senior Consulting position at Stoute’s first Advertising agency prior to TranslationPASS & Peter Arnell Group, an Account Executive Position at Reebok, overseeing their two biggest and most important accounts, Allen Iverson & Jay Z, as well as managing Additional Artist Development, as well as one last Executive position with Stoute’s Entertainment Firm “Stiggedy Entertainment,” where he was contractually allowed to provide services for clients not on Interscope’s roster, such as Nas, Jay-Z, and Beyonce’.

It was in this environment, that Demers’ style of doing business wasn’t just respected but required. Demers became involved in some of the earliest, largest, record breaking collaborative and joint venture campaigns pairing recording artists with Fortune 500 Companies. He was a key member of the team that provided the vision for the McDonalds slogan, “I’m Loving It,” and created a subversive marketing campaign, to insert it into the Culture and Zeitgeist of the moment. Pharrell Williams and Justin Timberlake created the song “I’m Loving It,” with the jingle & melody embedded in the track. The song triggered huge radio airplay, along with its accompanying video.  By the time the new McDonalds slogan and jingle were debuted, they’d been embedded in consumers’ subconscious. McDonalds also went on to sponsor Justin Timberlake’s “Justified” World Tour, solidifying the slogan globally. Christopher also worked on one of the most important deals in the history of sneaker culture, The Jay Z Joint Venture deal with Reebok.   It was the first time in the history of apparel that a Recording Artist had partnered with a Sneaker Company to design and wholly own 50% of the Sneaker Brand, created exclusively for them. The sneaker was one of the fastest selling shoes in sneaker history and led to Reebok deals with 50 CentFabolousMary J. Blige,  Shakira  and others.

After three years of groundbreaking media campaigns, artist partnerships, record deals and record breaking tours; Demers decided it was time to start his own company and retain ownership of the work he created. In 2005, he launched Christopher Demers IDEA Brokerage (CDIB) and has continued his legacy of success. He continues to manage A-List artists, Produce and Direct Groundbreaking & Legendary shows, like Pepsi Smash, underneath the Brooklyn Bridge. In what is now “Brooklyn Bridge Park.”, a free concert for the citizens of NYC, Starring The ClipsePharrell Williams, and Mary J. Blige was meant to be strictly attended by twenty-thousand people.  However, it stopped traffic on the Brooklyn & Manhattan Bridges, so people could watch from the bridges and rooftops surrounding the park, making it the most highly attended concert in Brooklyn Park’s history (video 1video 2). 

 However, the work Demers is most proud of CDIB’s involvement in its creative consultant work on Michael Jackson’s “This Is It” Tour and subsequent documentary. As well as, managing its Associate Director and Producer, Three Time MTV Video Award Winner, Two Time Emmy Nominated Choreographer, Director and Producer, Travis Payne

Christopher Demers Client Roster contains a broad cross section of Fortune 500 Companies and A-List Celebrities.

Corporate clients include: McDonalds, Reebok, Tommy Hilfiger, Mercedes Benz, Sony Music, Universal Music, Bank of America, Masterfoods, Coach, Pepsi, Chrysler, Gannett Newspapers, The New York Daily News, Jeep, Davidoff, M&M Mars, Cuervo, Verizon, Levis, Puma, Nike, NFL, NBA, Red Bull, Brooklyn Bridge Park Conservancy, New York State Parks

Celebrity Clients Include: Allen Iverson, Fifty Cent, Jay Z, Beyonce, Nas, Usher, Fabolous, Justin Timberlake, Pharrrell Williams, Shakira, Enrique Iglesias, Sheryl Crow, Ruff Ryders, Celine Dion, Sean “P. Diddy” Combs, Prince, Michael Jackson, Susanne Bartsch